Creating a Great Corporate Video: What You Need to Know to Get Started
November 15, 2018
Did you know 76% of top executives watch business videos at least once a week, and 40% watch them every day? Educational videos help business professionals stay up to date and inspired to do their very best work.
Of course, some videos are better than others—and the better the video, the better the impact on your organization. A great corporate video will showcase all the best qualities of your business and give you a new medium to show off your talents.
If your company is looking to create corporate educational videos, ensure they have the following traits.
Trait #1: A Solid Script
The best educational videos start with a well-crafted script that guides the viewer through the learning process. Scripting is part of the pre-production process that happens before you ever turn on a camera.
Although you might be tempted to simply create some basic bullet points of information and wing it, we advise strongly against filming unscripted videos. They come across as amateurish and distract the viewer from the central message.
Instead, create a clear script that goes step-by-step. It should include dialogue, as well as any actions that will be recorded.
Trait #2: Audience-Focused
Great corporate educational videos are focused perfectly on the target audience that will view them. Research your audience and find out as much as you can about them as possible. A general audience description like “our employees” isn’t specific enough.
Instead, consider the answers to questions like:
What is your audience’s overall level of education?
How old are they?
How tech-savvy are they?
What are their personal interests?
What’s the company culture like, and what’s the culture of their department/team?
Do they work in a fast-paced environment or would they prefer longer explainer videos to get an in-depth understanding of a subject?
What type of message are you trying to convey to your audience? Are you shooting a recruiting video and hoping to show your audience they’ll be living a richer life by joining your team? Or are you trying to promote your brand, product, or service?
Questions like these and their answers will inform the decisions you make as you develop the script, set, and storyboards. With your audience in mind, you can use language and images that will resonate with them.
Trait #3: Visual Planning
When planning an educational video, you can’t just focus on what you’re going to tell your audience—you have to plan what you’re going to show them.
Don’t just think “what,” think “how.”
Let’s say your video’s audience will be new employees in the sales department who don’t know much about your company’s products.
Instead of just listing the products in the text on the screen, take the audience on a tour of your production facility and show products coming off the assembly line. Give an up-close view of the inner workings of the products.
These kinds of sneak peeks and detailed views will help your employees feel instantly knowledgeable about your company. Plus, they allow workers to become part of the company storytelling process—the details that build the story of the customer journey.
Trait #4: Built-in Branding
All corporate educational videos should reinforce your company’s mission and values. Viewing the video should remind people why they do what they do, and why the company cares about sharing this information. Video works as a solid component of your overall marketing strategy and improves brand awareness.
The company’s logo, colors, and any other hallmarks should be clearly visible throughout the video. Have the presenter wear merch from your business. Display your log in the background. From start to finish, the entire message should feel sleek, helpful, and trustworthy.
Trait #5: Audio and Visual Cues
One thing that separates an amateur video from a professional video is the use of audio-visual cues that separate sections of information with transitions. This can be done through things like music, visuals, graphics, and voiceover.
People who watch educational videos need these kinds of cues to help them sort through and remember information. Text alone is a mediocre method for purposes of memorization. People remember animations 21 days longer than static images and text. Professional video production services and motion graphics can help you deliver memorable videos that help your staff learn.
Trait #6: A Key Takeaway
An educational video should offer a central theme or point that the viewer can take away, even if the entire video is jam-packed with important information. What’s your #1 key point? To put it another way: What is the most essential thing you’d want people to remember 1 week from now?
Brain science shows that people forget about 90% of what they learn each week.But if people can recall something 1 week later, there’s a much better chance they will continue to remember it 1 month or 1 year later.
Decide on a key takeaway, and drive your entire video toward making that point.
If you need people to learn a lot of other details, incorporate a quiz into the video or provide an activity after the video that provides follow-up assistance, like an online Q&A.
Trait #7: Don’t Just Educate - Entertain
Resist the urge to lecture, even though it’s an educational video. People will be more open to it and enjoy it more if you keep it fun and entertaining.
Video offers massive creative flexibility to take the learning experience outside the classroom and beyond the boardroom. Share aerial drone views, time-lapse changes, and mind-blowing animations.Give the viewer an experience that shifts their thinking and stays sealed into their memory forever.
Next Step: NextThought Studios
A corporate educational video is a powerful teaching tool. Our team of video experts has made thousands of these videos and is bursting with ideas to help your company. Whether you are planning a training video, promotional video, live-action video, or any other type of corporate video, our video marketing experts can help bring your ideas into reality. Connect with NextThought Studios for a quote, and let’s start brainstorming.
NextThought Studios Staff
The NextThought Studio team offers high-quality post-production services that create positive learning experiences for students, trainees, employees and more. Our varied video production services can help you create solutions that provide optimal information retention and skill acquisition. With expertise in everything from corporate video production to producing educational and learning videos, NextThought Studios can create a video experience to meet any client's needs.
NextThought creates custom training and eLearning content for top organizations. Our team of learning designers, animators, and production experts partner with companies that deeply care about the growth and development of their teams.