Creating trustworthy training for trusted automotive brands.
About ITW Professional Automotive Products
Famous for its automotive brands RainX, Wynn’s, QMI, and Full Throttle, ITW Professional Automotive Products are found in automotive stores nationwide.
The Challenge
Product education is paramount to building trust with their vast customer base--everyone from Master Mechanics to Sales Teams to channel partners at Jiffy Lube. But their product education videos were outdated and unexciting.
NextThought was tasked to creatively repurpose existing assets and create new visuals that would ultimately elevate their training, build trust with their customer base, and do it cost-effectively.
Elevated design New training materials Repurpose old content Cost-effective
The Solution
To update and expand their training series, NextThought created a visual brand overhaul for three of their products–Wynn’s, QMI, and Full Throttle. We produced a unified branded graphic system for all old and new content, so anything outdated felt part of the modern design.
This allowed us to cost-effectively repurpose content that was still relevant but otherwise unengaging.
The Results
The video-based training went so well, they asked for an additional project to expand their product education suite to a more technical audience.
Since its implementation, ITW Professional Automotive Products has elevated product education for its customers, empowering them by strengthening their knowledge, confidence, and results at every level.
Turning Training Projects Into Exceptional Results
OurPartners
The world's top organizations trust NextThought to create impactful learning experiences.
What is an Interactive Training Video
Interactive training videos combine:
High-quality video production from a training-focused team
Interactive elements like branching scenarios, clickable activities, and embedded tutorials
Real-time feedback and assessments that help optimize outcomes
Why ChooseNextThought
NextThought combines award-winning training production with proven instructional design expertise to create innovative, effective learning experiences.
Trusted by leaders across industries
Custom-fit solutions that integrate into your LMS
Interactive training built for high-impact results
